ASI DATAMYTE GmbH, Anna Lena Gellendin, Marketing

Control 2011 - A great success
Four eventful and very successful fair days in Stuttgart, Germany are behind us. Our slogan CAQ • weltweit (“CAQ • Worldwide”) helped to attract international companies in addition to our traditional Germany-based followers.
Many existing users took advantage of the opportunity and stopped by to meet with us to discuss our solution relative to current and upcoming projects. We were able to reach several new prospects, informing of the features of our software and hardware solutions and how to integrate them into their existing workflow. Expansion of their existing quality applications was often a topic.
Many thanks also to our international team, including participant from the US and all over the world for their help in our booth and supporting solutions involving foreign companies. We anticipate landing many new and interesting projects from the contacts gathered at the show.



FARO Europe GmbH & Co.KG, Christian Jeske, Regional Marketing Manager

CONTROL is one of the most important trade fairs in Europe for FARO. Our target group is represented here as a good mixture of potential customers at the national and international levels, and the alignment of the event is becoming more and more international as well. Interest was focused this year on our new products, FARO Edge and FARO Gage, which had their European premiere at CONTROL. Amongst other things, these devices are distinguished by new features which reflect an important trend within the industry – an intuitive on-board measuring system.
After 4 exciting days at the trade fair, we’ve once again drawn a positive balance, and on the whole we’re very satisfied with the feedback – we had a good mix of informative discussion and concrete RFQs at our booth.



IBS AG Jürgen Wolf, Director of Strategic Marketing & Business Development,
www.ibs-ag.de

Our participation at the trade fair was once again successful in 2011. Advance promotional activities have paid off. On the occasion of our press conference and theme presentations, we were able to welcome customer representatives from Daimler, BorgWarner, Siemens, Josef Rees, Aluminium Werke Wutöschingen, CeramTec, Reiffenhäuser, Ziehl-Abegg und EN ElectronicNetwork to our booth in order to communicate with the press, as well as other interested parties. This exchange of experience is greatly appreciated by the visitors. Professor Jochem from the Berlin Technical University reported on his book “Was kostet Qualität?” (what does quality cost?) on the occasion of the press conference at the IBS booth, and addressed the issue of “Quality Management – More than Just Error Prevention” in particular detail.

In addition to new functions and expansion in the field of CAQ, we detected increasing demand for solutions in the area of product management, especially for risk management, traceability, warranty and energy efficiency management.

The quality of the visitors was very good, and it was plainly apparent that companies are once again investing.



innotec Systemtechnik GmbH, Stefan Fisahn, Sales Manager

Trade fairs represent important milestones for us during the course of the year by allowing us to present our further developments involving all aspects of our “Syncos by innotec” MES system to large numbers of visitors. We usually exhibit at technical trade fairs which concentrate on mid-sized companies in the manufacturing industries to this end.

Without a doubt, CONTROL is our highlight in the annual trade fair calendar – seldom do so many qualified expert visitors come together from the manufacturing industries with such a strong focus on quality and production. Due to a 5-fold increase in visitor numbers, it was very clear to us this year just how great the interest in MES is. Of course CAQ is still an important issue, but our observations and statements made by our visitors indicate that the main emphasis is clearly shifting to holistic solutions for production optimisation. Interest in selective improvement at isolated points is experiencing a downward trend. Our meetings have demonstrated that above all changeover business is a big issue after 20 years of CQ. The visitors were much more concrete in their search for holistic solutions which, in addition to quality assurance, also reflect the entire field of product management in an equivalent fashion. Interest in the subject of MES is becoming more and more concrete, making it possible to get away from the expensive solutions of first generation conventional software suppliers, for which no price competition existed at that time, and to work efficiently with controllable, high performance software in a cost-conscious fashion.  An analysis of our trade fair meetings already reveals that Control 2011 has been very successful for us.



KREON TECHNOLOGIES, France, Fanny Vincent, Sales Assistant

This 25th edition of CONTROL was a satisfying show for KREON TECHNOLOGIES this year again.
It was also the occasion for us to show our new laser scanner ZEPHYR II, a competitive solution adapted to applications requiring a high speed and accuracy.
Finally this introduction was successful, and we are really confident with this new product for the future!
On the whole, main of our visitors were coming from Germany, but we also had a chance to meet some of our resellers coming from the five continents.
And it was also the occasion to meet some prospective resellers and customers and so to conclude some agreements.



Phase Vision, Leicestershire, UK, Ralph Weir

This was our first overseas exhibition but the quality and quantity of visitors to our stand – from different sectors but each with their own specific measurement requirements - were excellent



Dr. Heinrich Schneider Messtechnik GmbH,
Uwe J. Keller, Director of Marketing & Business Strategy

Control is still the most important trade fair platform for us for the presentation of our products and innovations. We’ve aligned our presentation with this target in mind, and have rounded things out this year with a new, customer-oriented booth concept. Together with the promoter, we’re also celebrating our 25th year of participation at Control. We’ve done our homework and have activated new fields of business outside of our established areas. This year as well, we’ll take advantage of Control to exhibit product premieres to expert visitors. In particular, the highlights at our booth include a new model for wave measuring technology, namely the WMM200, as well as the highly accurate PMS900 LL 3D multi-sensor gantry measuring machine and the DP200 digital projector. This year’s eye-catcher is attracting special attention from the visitors: “speed and precision” – an event area with a laser shooting gallery for the modern pentathlon where our target modules measure the accuracy of laser pulses generated by competition laser guns. This was made use of successfully for the first time last year at the Youth Olympic Games in Singapore. We’re a partner to the World Association for Modern Pentathlon (UIPM) in this field of technology. CONTROL’s anniversary event was very successful for us, right from the very start, and we’re very satisfied with the way things went. Friday was the only day we had excess consultation capacity. We’re expecting good post-event business.



Third Dimension Software, UK, John Kane, Head of Sales.

There is no doubt that in comparison to previous years there were many more enquiries and a large proportion of these came directly from key decision makers in important target audiences. We are highly optimistic that a significant number of these will be directly translated into sales. Suffice to say, we are very pleased with the show indeed.



Werth Messtechnik GmbH, Dipl.-Ing. Detlef Ferger, Sales Manager and Authorised Signatory, www.werth.de

Werth Messtechnik GmbH is one of the few companies that have exhibited at CONTROL for 25 years without interruption. And thus to a noteworthy extent, we share in the responsibility for the overwhelming success of this internationally leading trade fair for quality assurance. This year we’ve had more visitors than ever before since the very first Control, as a result of which we’re hoping for strong post-event business. Excellent feedback from our customers confirms once again that our leading market position in the field of multi-sensor coordinate measuring technology and computer tomography is acknowledged and recognised by the experts. With a degree of innovation which is well above the industry average, we secure a competitive advantage for our customers.