WENZEL Group GmbH & Co. KG
Dr. Evelin Arnold, Director of Corporate Marketing

Our expectations for CONTROL 2009 have been exceeded. We’re very satisfied with the way things went at the trade fair. All of the technological highlights and new products we presented at the WENZEL Group booth were very well received by the expert visitors. The presentation of WENZEL Volumetrik’s first computer tomograph was an absolute visitor highlight. Entirely positive feedback has confirmed that our technological alignment is right on track. We’ve been especially pleased by the fact that in addition to our regular customers, lots of new visitors are also interested in our products. All in all, the feedback we’ve received at CONTROL is making us optimistic about future developments.


HAHN + KOLB Gruppe, Stuttgart, Germany
Andreas Hildebrand, Technical Sales Manager

CONTROL 2009 was very successful for us. We processed roughly 10% more customer contacts than at last year’s event, including new customers. Even on the first and last days of the trade fair, our booth was very well frequented. We’re very satisfied as a result.


3shape, Kopenhagen, Dänemark
Kristian Evers Hansen, Team Leader - Convince

This has been our second CONTROL show and we are planning to stick with it. Our expectations have been met. It is a difficult economic time. There may have been not as many visitors, but the ones who came were mostly decision makers. The contacts we have made seem to have potential for the future. We are also looking for distributors worldwide and for this purpose we had some interesting contacts, too.

 
INSIZE, Suzhou, China
Frank Phillips, Sales Manager

CONTROL is the most important European trade fair for measuring instruments. We enlarged our booth once again this year. We’ve had large numbers of visitors at our booth right from the very first day, and are thus really quite satisfied. The visitors who came to our booth were even more international than last year, and we established lots of new, important contacts. Our visitors came from all over Europe – amongst others for example, new contacts from Great Britain – and even from Egypt and Taiwan. We certainly expect to do good business on the basis of our trade fair contacts. In any event, we’ll exhibit again at CONTROL 2010.


Mitutoyo Messgeräte GmbH, Neuss, Germany
Udo Bonus, Sales Promotion Manager

CONTROL is the number 1 trade fair for Mitutoyo every year. Although we didn’t have many visitors this year, the ones who came were decision makers. The contacts we established are top quality. Communication is also an important aspect of the trade fair, making it possible to maintain presence with the customers and inform them about developments and products – for the future as well. Our trade fair results have been “realistically positive”: We’re entirely satisfied with the way things went at CONTROL.


KOMEG Industrielle Messtechnik GmbH, Völklingen, Germany
Michael Biermeier, Sale Manager

We went to CONTROL with less than great expectations this year. You have to consider the fact that our visitor numbers increased by 40% at CONTROL’s premiere in Stuttgart last year in comparison with 2007, and visitor quality was good as well. Our expectations were of course not that high this year. We had fewer visitors at our booth than last year, but there was no dramatic slump. We had new and old contacts, and we’re hoping for good post-event business. To sum up, we’ve been entirely satisfied with this year’s CONTROL despite the current economic situation – it was an important event and it’s been worthwhile.


Dr. Heinrich Schneider Messtechnik GmbH, Bad Kreuznach, Germany
Herbert Lucas, Sales Director

We’re one of the exhibitors who’ve been participating at CONTROL right from the very beginning, and have accompanied the event on its way to becoming Europe’s measuring technology trade fair. It’s become more international since relocating to Stuttgart, because the infrastructure is more in line now. Economic crisis or not, I’ve certainly seen worse years. We made good contacts at our booth – there were fewer visitors, but the people who were there had concrete interests. We were even able to take orders at the event. Now is the time for providing customers with support, in order to be on the ball as soon as the economic situation improves. And CONTROL is the right platform to this end.


HEXAGON Metrology GmbH, Wetzlar, Germany
Hildegard Moosberger, Executive Assistant

We’re very satisfied with how well CONTROL is organised. As far as numbers are concerned, we had fewer leads at this year’s event, but promising projects have already been launched during the trade fair. We were surprised at how well things went even on the last day of the event.


METRONOR AS, Nesbru, Norwegen
Eva Stenersen, International Marketing Coordinator

We have been exhibitors at the CONTROL for a few years. Due to the economic situation there were less visitors at our stand compared to previous years. However, we definitely feel that the quality of the visitors is very good. All in all we are quite pleased with the amount of leads this year. The CONTROL is our most important trade fair in Europe and the only European trade fair we are attending this year. It is important for many reasons: for making new contacts, meet business partners and to see what is going on in the market.


METRIS Deutschland GmbH, Alzenau (headquarters in Belgium)
Bianca Nelle, Marketing Coordinator for Central Europe

All in all we had fewer visitors at our booth – the industry appears to be more in an information gathering phase at the moment. CONTROL itself has certainly not lost any of its quality, bit the economic situation is definitely noticeable. We’re exhibiting lots of new products and improvements at our booth, including a world’s first (a product innovation). All of this has attracted additional attention, and we’ve fielded leads with good potential for the future as a result.


Itp GmbH, Völklingen, Germany
Meike Hartwig, Marketing Supervisor

We came to the trade fair with low expectations due to the economic situation. But up to now things have been going better than anticipated. On the whole it’s a bit quieter than usual, but for us the quality, as well as the quantity of our leads have nevertheless been good. We’ve also established interesting new contacts.


Schaefer Technologie GmbH, Langen, Germany
Dr. Michael Kuhne, Sales Engineer

We’re satisfied with this year’s CONTROL. Even though fewer people visited our booth, the quality of our leads has been good. CONTROL is one of our most important trade fairs. In light of this year’s somewhat subdued expectations, our evaluation of CONTROL 2009 is positive.


TIME GROUP INC., Beijing, China
Sabrina Ni, General Director

For five years now we have exhibited at the CONTROL continuously and we have always been very satisfied with the results of the show. At this show we see a lot of customers and also a lot of manufacturers of testing machines. We are both: competitors and friends. Our target here is the world market. The CONTROL is our first choice of shows to participate. Compared to previous years there are maybe less visitors, but we are still satisfied compared to other exhibitions. We will definitely come back next year.


Digital Surf, Besancon, France
Antony Caulcutt, Marketing Director

This year our company celebrates its 20th anniversary. For 15 years we have been exhibitors at the CONTROL. For us CONTROL is one of our most important trade fairs to target the world market. We always use the CONTROL as a platform to meet our international customers and partners. But we also make new promising contacts. In the first two days of this CONTROL we have welcomed visitors from USA, Brazil, Japan, England, Spain, Germany, Switzerland and Israel. Every year so far CONTROL has been a step forward for our company. This year, however, were afraid that we would make less contacts because of the international crisis. Thus it is a great relief to see that for us this CONTROL is not very different from the years before.


Kreon Technologies, LIMOGES Cedex - France
Fanny Vincent, Sales Assistant

We have exhibited at the CONTROL since 2002 and we see the CONTROL as a gateway to the international market. This year we are presenting our new 3D Laserscanner. However, this show has started for us rather slowly. This may be due to the current international economic situation.


EasyMETRIC, Antony, France
Wolfgang Bose, Sales Germany

Our company has been in the market with carbon measuring instruments since 2003. We’ve been exhibiting very successfully at CONTROL since then as well, and have continuously increased our booth floor space. The centrepiece of this year’s exhibition is a new product: test benches with laser inferometer for even more precise measuring procedures. We penetrated the German market with the help of the trade fair. In the meantime, our customer base includes renowned companies who have been loyal to us over the years. Foreign leads also comprise a noteworthy percentage of our trade fair statistics as well. Today, CONTROL is our trade fair for penetrating international markets. However, we plainly feel the impact of the economic situation at the event. But for us it’s nevertheless important to be present, because we’re looking to the future.


Renishaw GmbH, Pliezhausen, Germany
Annette Kärcher, Marketing Manager

CONTROL has been and remains the leading trade fair for the field of quality assurance. Unfortunately, the consequences of the economic crisis have made themselves apparent in the form of reduced visitor numbers. All the same, we’re confident that we’ve been able to lastingly position our new products and services within the market by exhibiting at CONTROL. The visitors who came to our booth resulted in high quality, knowledgeable contacts. Many of the visitors came with concrete questions and problem solving tasks from their day-to-day operations.


Feldmann GmbH, Wetzlar, Germany
Oliver Feldmann, Managing Director

We’re exhibiting this year for the first time at CONTROL within the framework of the Optence communal booth. But I’ve been attending CONTROL as a visitor for a number of years. It appears to me that there are fewer visitors this year, but visitor quality is certainly good. Most of them are experts with decision making authority who have come to us with concrete enquiries. We’ll be back again in 2010 in any case.

 
Fraunhofer-Allianz Vision, “Contactless Measuring Technology” Special Show

In cooperation with P.E. Schall GmbH & Co. KG, the Fraunhofer Allianz Vision held a special show entitled “Contactless Measuring Technology”, which has continuously grown over the years and attracted 19 exhibiting companies this year. The Fraunhofer Allianz Vision was very satisfied with the way things went at the trade fair. On the first day of the event, the same number of visitors came to the booth as in 2008, and visitor numbers increased by roughly 20% on the second day in comparison with last year’s CONTROL. On the third day as well, visitor numbers exceeded the figure for last year’s special show. The quality of the leads was better as well. As a result, the Fraunhofer Allianz Vision rates CONTROL 2009 as a “complete success”.

EHR Ingenieurgesellschaft für Informationssysteme mbH, Pforzheim, Germany
(participating company at the “Contactless Measuring Technology” special show)
Dr. Helge Moritz, Sales Manager

After several years of abstinence, BV specialist EHR exhibited once again at CONTROL – at first with a “small solution” at the “Contactless Measuring Technology” special show. In doing so, EHR is resisting currently practised business restraint by investing in sales and marketing activities. “We’re certain that we’ll survive the crisis intact”, says sales manager Dr. Helge Moritz optimistically. “With a bit of luck we’ll even score a small plus this year. The number and the quality of RFQs at this trade fair have shown us that there’s interest and demand for our precision measuring machines.”
EHR wants to exhibit at CONTROL again next year for this reason, as part of an enterprise association known as ABAQuS (www.ABAQuS-group.org) which is being organised by EHR. Initial agreements have already been entered into at this year’s CONTROL. But there’s still room for additional interested companies who would like to exhibit inexpensively and effectively. Dr. Moritz would be happy to answer questions regarding arrangements.

Alicona, Grambach/Graz, Austria
(participating company at the “Contactless Measuring Technology” special show)
Astrid Krenn, Marketing and Communication

Alicona has been exhibiting for many years at CONTROL – in the meantime with considerably expanded booth floor space. At the “Contactless Measuring Technology” special show as well, Alicona has been participating right from the very start. As specialists in the field of optical 3D measuring technology for tool manufacturers and users, CONTROL is definitely the most important trade fair for us in the German speaking countries – with more and more leads every year. The quality of the contacts we’ve established here is first rate. Our experience indicates that when quality is offered, companies invest.

 
PROCON X-RAY, Garbsen, Germany
(participating company at the “Contactless Measuring Technology” special show)
Joachim Gudat, Managing Director

CONTROL has gone very well for us. The numbers of visitors who came to our booth on each day of the event were comparable to those of recent years. We didn’t feel the economic crisis at all, especially in light of the fact that we had our new product at our booth, namely the CT-Micro for which we got lots of good feedback. All in all, we’ve been pleasantly surprised at how things have gone off at CONTROL.


Carl Zeiss AG, Oberkochen, Germany
Michael Lücke, Team Leader, Events and Trade Fairs

Our expectations for CONTROL 2009 have been exceeded. We had fewer leads than in recent years, but the visitors who came to our booth had concrete requirements and projects to discuss, and the quality of the contacts was on target for us. Our conclusion is that CONTROL 2009 was positive and successful, and that it’s pointing the way to the future for the economy.


IBS AG, Höhr-Grenzhausen, Germany
Jürgen Wolf, Director of Strategic Marketing and Business Development

CONTROL is an important marketing instrument for us. We succeed in fielding high quality leads at the event, and turning them into orders afterwards. We prepared and shaped our trade fair appearance with innovative activities. For example, we held an IBS press conference at our booth, at which four of our customers had the floor and reported on their projects.
In general, people came to the event with cautious expectations this year. But we’re satisfied with the outcome and have finished up with positive results: As compared with last year, we had twice as many scheduled appointments and the quality of the leads was even better than in recent years.